Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
Within the ever-evolving field of digital marketing, few professionals have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who empowers brands build authority, climb to the top of search results, and get featured on over 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's road to success took several unexpected turns. After earning a business education from institutions including Michigan Ross, he launched his professional life in retail operations — running national retail stores, leading multiple store locations, and eventually managing operations across two check here national retail companies.
But the entrepreneurial spirit was always there. Together with a group of collaborators, he launched a national service provider, sold it, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that company also. In the midst of all this that he found his true calling in digital marketing.
The News Guy: Strategic PR Distribution
Now, Rohde operates 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Through his brand "The News Guy," he provides a full range of services engineered to move the needle for businesses.
At the heart of his business is press release distribution, securing placements across major media outlets including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde delivers featured article placements on prestigious platforms, SEO and local SEO optimization, white-hat link building campaigns, and PPC advertising.
The AI Search Visibility Edge
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He views press releases as a form of strategic input for AI platforms — allowing companies to control what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity report about their company. This forward-looking methodology positions his clients a distinct advantage in the rapidly evolving digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes far beyond just his marketing services. He produces dual podcast shows — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring founders and business leaders.
On the speaking circuit, Rohde has presented at notable gatherings around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on numerous podcasts including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde holds IMDB credits as a producer, actor, and director — showing his creative range both behind the camera and in the boardroom.
The Bottom Line
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy offer a proven path forward.